Under the name Oneida Community, Ltd., the new enterprise still made Newhouse traps but, in 1886, introduced a less expensive line called Victors, which quickly dominated the market. In 1881, the Oneida Community voted to become a company that would oversee the Community’s successful businesses. Traps paid for their communal home, the Mansion House, and made them prosperous. The Oneida Community sold other products including traveling bags, canned foods and silk thread. Completed in 1864, their trap facility was the largest in the country and it put them in the mainstream of American industrial development. Production on that scale demanded hiring scores of employees and building a factory. By the early 1860s, they were making over 200,000 a year and then, in the 1870s, over 400,000. The Oneida Community began making traps in 1852. There was but one trap in the market and its name was ‘Newhouse.'”
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“No professional trapper would look at anything else,” a member of the Oneida Community remembered, “and its adoption by the great Hudson Bay Company placed it apparently on a safe footing. They named their product Newhouse, and the traps quickly earned the reputation of being the best. When the Oneida Community began making these traps, they improved Newhouse’s design and mechanized the manufacturing process. One of their members was Sewell Newhouse, a blacksmith who had learned to hand-forge traps better than anyone else around. They had little money at first and traps came to the rescue in their hour of greatest need. Believing in the possibility of human perfection, this religiously based group of about 250 people lived as one family dedicated to selfless behavior. Trap-making began with the Oneida Community (1848-1880) as a famous experiment in harmonious group living. They paid for a utopia, a silverware industry and a city. Under the brand names of Newhouse and Victor, about 120 million game traps were manufactured in Sherrill, New York. Metal animal traps made by Oneida were the world’s best for over 70 years.
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